The creation of a new brand identity
For Ebico that positioned them as a challenger brand within the energy market, elevating them above competitors.
Challenge
Not-for-profit energy provider Ebico needed a brand that reflected the heart of their business – Power for Purpose, while positioning them as trustworthy, reliable provider.
Approach
We developed a brand identity from scratch, from logo to iconography to website design and print communications. The visual language reflected a sense of community and created consistent messaging across all digital and physical touchpoints.
The new brand differentiated Ebico from competitors, leading to their own supplier, SSE, adopting the branding across their own communications. This reinforced their market position, establishing them as a challenger brand.
