Weetabix are the second largest branded manufacturer of cereals in the UK, and also export to more than 80 countries.
Challenge
The brand awareness in the international markets isn’t as high as it is in the UK so Honey created an international campaign to raise the brand’s profile and drive sales by highlighting the health benefits and building emotional connection.
Approach
Honey created the compelling new Weetabix campaign to celebrate positive mornings and little wins. Through this core idea of ‘Super Mornings start with Weetabix’, we crafted visual elements to bring to life the power of ‘super’ and the many health benefits from the Weetabix product.
We injected a fun and playful illustration style along with a bold colour palette to complement the existing master brand identity and visual language.
